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We've changed a lot in thirty years of business

Choice Image, Inc. Custom screen printing & embroidery


Back in the early days, When Mike Clark graduated from Wheat Ridge High, he bought this small shop, then called Athletes Choice. It was a retail sportswear store that catered in customizing team uniforms and jerseys with individual names and numbers. With a small hand press in the upstairs area.

Since then, a lot has changed. From getting our massive 12 head embroidery machine and eight color M&R chameleon t-shirt carousel press, to the new state of the art Digital Direct to garment print system.


We've strived to make this shop everything that our clients need and demand. From more options in customization techniques and equipment, to online tools like our design studio website that lets you create your own custom artwork and designs. with digital direct it is now affordable for the basic person to get one or just a few full color garments printed fast. 

We offer in-house digitizing & graphics

Our History


Choice Image acquires a 12 head Tajima embroidery machine. This monster computerized embroidery machine required us to cut out the entire back wall of our building to install. But it was worth it.


We've learned a lot about printing apparel with the silk screen print process. 


Another great year of creating, designing and printing custom t-shirts for all of Denver.


This year saw us upgrading all our computer systems from the art department to a large server to get all our departments networked.


We hired a rockstar production and mechanical artist. 


We've purchased an 8 core Mac pro tower for the art department. Using four intel® xeon™  dual core processors Adobe© Photoshop has never been faster. 


We step into the digital age. We've purchased a brand new state of the art Digital Direct to Garment print system. This large format printer employs a white ink system.


Choice Image acquires an new eight (8) color carousel t-shirt screen printing press.

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